Raised in a community surrounded by creative people, Rowie left school at the age of fourteen and delved into the realm of fashion design, sewing and pattern-making, exhibiting in her first show at age 17.
Living at the “Oasis” in the terraced-lined streets of Surrey Hills in her youth, a long-standing share house that had been a haven for bohemian creatives since the 1970’s, fuelled Rowie’s artistic talents and creative drive.
From there Rowie’s passion for designing evolved and she started selling her pieces at local markets around the North Coast of NSW. Her eclectic style became more refined over time, though the feminine form always remained her focal point.
With her freewheeling style, you can find Rowie sketching designs on napkins while on the run or locked away in her studio, entrenched in her creative realm. The designer finds inspiration from the women that surround her, and the colourful streets of Byron Bay provide a perpetual visual palette for fashion creativity
ROWIE started out small, making all the clothes herself but after a few years she realised this was not sustainable and so she outsourced the sewing to a local factory in Mullumbimby – a town about 15 minutes from Byron Bay where we are based. She worked with this family run factory for around 5 years but eventually she also outgrew its capacity. It was then she decided to investigate an old contact she had previously used in Bali and that was the start of a very special relationship.