/ rōw - ih /
independent women-led fashion
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ARTIST IN RESIDENCE
Step into the world of Em Fennell, the creative force behind the exclusive SUNSHINE HOTEL - ROWIE X EMFEN artist capsule. A second-generation artist hailing from Burleigh Heads, Australia, Em’s vibrant, contemporary style brings to life the spirit of travel and the memories collected along the way. Discover Em’s unique vision and the artistry that defines this one-of-a-kind partnership.
CAN YOU SHARE WHAT INSPIRED YOU TO BECOME AN ARTIST, AND WHERE DID IT BEGIN?
My painting started at a very young age. Growing up with my mum as an artist, watching her paint in her studio, I was always really inspired by my mother and was lucky enough to learn most of what I know from her. As I got older, it was something I would do on the side when I felt inspired, which then turned into something I was really passionate about and wanted to do every day.
HOW WOULD YOU DESCRIBE YOUR ARTISTIC STYLE AND THE TECHNIQUES YOU WORK WITH?
I would say it is difficult to put a label on my style, as it is ever-changing. I feel inspired by new things all the time and never want to put myself into a box of what I am or what I am not. I really love colour, especially bright, vibrant tones, as well as working on a large scale - the bigger the canvas, the better for me. I love to be as expressive as possible.
I create a mix of both abstract works and more contemporary, refined pieces, depending on what I feel like creating. At the moment, I’m enjoying creating abstract pieces more, as they are more challenging throughout the painting process, involving more problem-solving and pushing you as an artist.
WHAT THEMES OR IDEAS ARE YOU MOST DRAWN TO, AND WHERE DO YOU FIND INSPIRATION FOR YOUR WORK?
I am definitely influenced by my travels, the fashion world, and interior design. I absolutely love drawing inspiration from the world around me, and I feel this can definitely be seen in elements of my work. I am usually most drawn to colours and how they work together - this is typically the foundation of all my work, with the rest of the painting evolving from there.
HOW DOES FASHION INFLUENCE OR CONNECT WITH YOUR ARTISTIC WORK?
I have always loved fashion and the way you can express yourself as an individual - I think this really plays a part in my art, as each piece speaks to a moment in time for me: how I was feeling, what inspired me, and what I was drawn to. I often feel that fashion shares some of the same characteristics - trends are ever-evolving, but I love that you can always reinvent yourself or find pieces that feel authentic to you.
Explore Em's work at emfendesigns.com