Slow mornings, snowy gardens, and streets lined with tradition. Join founder Rowie Moore on her recent trip to Seoul - where to eat, wander, and stay in a city that blends old and new like no other.
POSTCARDS FROM SEOUL
When I travel, I always seek out gardens, galleries, museums, and markets - places that reveal a city’s rhythm. But Seoul is immense, and even after a week, I felt like I’d only just begun to understand its magic. A city of contrast and calm, tradition and modernity - every corner held something new to discover.
- Rowie x
STAY
We stayed in a traditional Hanok-style house - calm, warm, and such a special way to experience Seoul. We found our home for the week at Butler Lee Hanok Stays - book here or via Airbnb.
EAT
Seoul’s food scene was a standout - fresh, vibrant, and rich in flavour. Every meal felt considered, and always came with something pickled or fermented.
A post-snow visit to Changgyeonggung Palace led us here, and it was some of the best ramen I’ve ever had.
A go-to for early breakfast (opens 9:30am), when most of the city is still waking up.
Don’t miss the French toast. Trust me.
PACK
From snowfall strolls to steamy ramen stops - layer up with AW25 essentials: merino, cotton, and textural pieces built for the season.
EXPLORE
There’s so much to see in Seoul, but these were a few favourites...
CHANGGYEONGGUNG PALACE
Especially beautiful in the snow.
GYEONGBOKGUNG PALACE
Wander the small streets between both palaces for traditional houses, galleries, and cafes.
CHEONGGYECHEON STREAM
A peaceful walk, particularly stunning in the morning light.
NAMSAN CABLE CAR
The best way to take in the city from above.
ARARIO GALLERY + NATIONAL MUSEUM OF MODERN & CONTEMPORARY ART
Two must-visits for contemporary art lovers.
ISADONG SPA & SAUNA
For the full Korean bathhouse experience.
